Unlike mainstream marketing, influencer marketing is still the new kid on the block. Measuring progress requires out-of-the-box thinking and different metrics to calculate impact. Whether you are starting or have used influencer marketing a couple of times, the following tips are invaluable to get the most out of your influencer social media marketing campaign.
Create a Social Media Plan
The first thing you should do is to plan your influencer social media marketing campaign. Ensure you include the timelines plus other finer details. In the plan, mention people who can be held accountable for key areas. Remember to set a working budget for the entire campaign. It also helps to sum up the intention of the campaign as well as the goals.
A good plan will ensure you campaign runs smoothly and help you mitigate any issue that could come up.
From the outset, you should get the nitty-gritty details down for your campaign’s goals. You could be launching a new product, creating buzz for an event, building brand awareness, or something else. Whatever it is, having written-down goals can help you find the right influencer or social media platform to use. Keep your goals simple and achievable with the budget and plan you have.
Hashtags are a great way of getting your product or campaign noticed. They are words or phrases that can link back to your campaign or product on social media. Influencers could help you get your campaign hashtag trending and drive traffic back to your website.
Get creative with words when coming up with your hash-tag. The simpler and shorter it is, the better for you and influencers
Be Active on Social Media
It doesn’t make sense to hire an influencer if you don’t have an active social media presence. Invest in great graphics for your posts and always keep a regular content update strategy. You should also engage more with followers. As the campaign progresses, more people will want to follow your brand.
Social media is also a great place to get feedback and offer support to your clients. It also adds credibility and builds trust for new clients.
Have an Influencer Brief
An influencer brief is important when you are sourcing an influencer for your social media marketing campaign. The brief tells the influencer what the campaign is all about and what is expected of them before and after the campaign. Once they have read and understood the brief, it can serve as a tool for holding them accountable.
The brief will help the influencer come up with relevant content for the campaign as well as something to measure the impact of the campaign.
Without concrete deliverables for the marketing campaign, you cannot determine the success of your influencer marketing campaign. It also helps if you have a set of milestones to gauge the progress of the campaign.
Start by creating a plan and then set goals. Get on social media, share your brief with your influencer, and use hashtags when posting. To determine whether your marketing campaign is successful, set deliverables.