What is Influencer Marketing?
Who are Instagram influencers? What is Instagram influencer marketing? In this article, we’ll have a detailed overview of Instagram influencer marketing. InstagramInfluencer marketing basically lets brands and companies to reach their target audience in a way that feels far more genuine than an old-fashioned advertisement. Instead of businesses selling products or services directly to consumers, they are building strong relationships with Instagram influencers who can help them sell their products through Instagram influencer marketing.
Instagram users over the world have now started making their living through Influencer marketing just through paid posts and collaborations from both small and big companies. Influencer marketing is about to become an $8 billion dollar industry by 2020. So if you want to grow fast on Instagram then you can use Likegrowers Instagram Liker that can help you to increase your Followers on Instagram. If you want to become Instagram Influencer very quickly then this tool can help you to get targeted traffic and grow your Instagram Account.
Instagram influencers are those people who create content and have a huge amount of fan followings in a specific niche. What do Instagram influencers do? Instagram Influencers basically promotes other people business and helps them so that people can buy products from him and in return, they charge some money for that.
According to the reports, it has been analyzed that around 60% of the customers buy products or services after they watch some reviews from the Instagram influencers. Nowadays, after viewing some advertisement of some product like embroidery digitizing, people first prefers to have a review of that product before buying it.
Why use Instagram for Influencer marketing?
Now the question arises is why choose Instagram for influencer marketing? Why not other social media platforms such as Facebook, Twitter, and YouTube, etc.? Well, to be honest, none of them are much effective than Instagram which is one of the most widely used social media networks and is growing even more rapidly day by day.
Instagram is one of the greatest platforms to influence marketers. Instagram is one of the most popular Images and video sharing networking site with 800 Million plus active monthly users. Instagram now has more than 30+ Million Business profiles with 1 Billion monthly active users. Around 60+ million pictures are posted daily on Instagram having 1.6+ billion likes every day which is one of the reasons that it is the biggest social media platform all over the world. Instagram influencers usually focus on niches like photography, beauty, fashion, and fitness, etc.
Macro Vs Micro Influencers:
Micro Influencers on Instagram tends to have much higher engagements rate and trust with their audience instead of macro Influencers. Micro Influencers are those who have fewer fan followings between a few thousand to millions. However, macro influencers, as the name signifies, are basically those influencers who have a huge number of fan followings with great power.
It has been said that micro influencers tend to get 7x more engagement than the macro influencers. No doubt, micro influencers have small fan followings but the followers they have are much trusted and have a genuine interest in your content as quality matters more than quantity. That’s why micro influencers are the most engaging and rapidly growing influencers on Instagram.
How to become an influencer?
To become an Instagram influencer, there is no such strict rules and regulations to follow. However, anyone having huge fan followings with great engagements with their audience can be an Instagram influencer. These influencers are usually known as macro influencers who have a much greater number of engagements with their followers as compared to micro influencers. But one of the beauties of micro-influencers is that even with their few fan followings, they have the real and interested audience with their content who highly trusts them.
So if you want to become an Instagram influencer, you have to select a niche you’re passionate about. Research on your niche and then start to Influence marketing. You must have enough knowledge and interest in the niche you’ve chosen. Don’t go like if someone is successful in some niche, don’t choose that niche if you don’t have interest in that niche because, in the initial stage, you might try to get engaged in your niche but after sometime, you’ll end up being bored as interest lacks. The most commonly used niches on Instagram for Influence marketing is beauty, travel, fashion, photography, food, lifestyle, and fitness, etc. So it is a very important thing for you to make a decision which niche you’ve to choose to start your online career.
Being an Instagram influencer isn’t that easy as it appears. You probably have seen thousands of accounts having millions of followers but having no such engagements with the audience. These are the people who use bots or buy likes and followers from tools but they are not as much effective as the majority of the followers are not real. Therefore, if you want to become an Instagram influencer, you just need to build trust between your audience by providing them superior results and real reviews of the products to build longtime relationships with you.
How to reach Instagram influencers?
Following are the steps to contact Instagram influencers on Instagram.
- Finding Influencers
- Starting interaction
- Offer discussions
- Communication of needs and intentions
- Finalizing the offer
- Follow up and performance measurement
The Instagram Influencer tool:
As we have discussed early on becoming an Instagram influencer, but the majority of the people just can’t wait to become. They want everything happens just like magic in some days but it’s not possible. However, they can use the paid tools online on the internet known as Instagram Influencing Tool which can help them grow rapidly to become an Instagram influencer. But keep one thing in mind not to use other tools especially free tools on the internet as they might harm your Instagram account and can result in loss of followers. Always prefer to use paid tools available on the internet. These Instagram influencer tools have helped thousands of individuals grow in terms of popularity on Instagram over the past few years. The tool has been designed from the ground up to identify customer demographics find influencers and hashtags. Therefore, don’t forget to use these tools if you want to speed up things.