When people are interested in buying a product or service, about 81% of them search online. As Google continues to dominate as the search engine of choice, it’s important to optimize your website so that as many potential customers as possible see your product or service. The farther the better. One factor to be aware of is visual and image search. They say that a picture is worth a thousand words. Well, with the right optimization, a picture can be worth thousands of clicks.
What is Visual Search?
Gone are the days when the only way to find a product is to enter a long product description in the search bar and hope for good results. Visual search allows you to take photos and upload them to Google, and the software will identify objects in the image to get relevant results.
For example, a person may not be at home and stumble upon something they like but not sell. They can then use reverse image search to take a picture of the item, and they may see your online store as one of the search results where they can buy the item. Visual search is expected to increase business revenue by 30%. Used in all demographic data, your business may lag or increase profits.
What Is The Difference Between Visual Search And Image Search?
Although visual search and image search are very different. When searching for pictures, people use words to search for pictures. On the other hand, visual search refers to people using images to search.
Benefits Of Optimizing Website Images For Visual Search
Google Lens and reverse image search have sent more than 1 billion searches. Visual search enables people to find products and make purchasing decisions.
Here are five tips for optimizing images for visual search. …
Use Multiple Images For Each Product
Use multiple image searches from different angles for each product you provide. Regardless of the angle of view, this increases the likelihood that people will find your product. For example, if you upload a photo of the back of a product, you may find an upside-down photo on your website. You can use an online reverse image search tool to find the relevant and good images for your products in a matter of seconds. You can find a variety of images for each of your products. All you have to do is just uploading the image to the picture finder tool and the tool will search that image from three main search engines like Google, Bing, and Yandex and provide the best relevant images for the one you provide.
Do Keyword Research
Keyword research and picture finder are not only important for search engine optimization (SEO), it also affects visual search. Keywords can help you better describe product images. They help your images appear with correct results. Keyword research can help you find the right keywords for your campaign. There are many keyword research tools that can help you find the right keywords. The keywords of your campaign. When choosing keywords, you usually want to focus on long-tail keywords. These are keywords that contain three or more words. Long-tail keywords are more specific and detailed, which can help you attract more potential customers.
Add Alternative Text
Alternative text, also known as “alternative tag” and “alternate description”, can be used in multiple ways: It appears in the image’s position when the image is not loaded. Search engines use it to understand the context of the image. It is read by people who trust screen readers. When writing the alternate text for images, keep it short but informative.
Choose a High-Resolution Image
When image search robots crawl websites, they will look for colors, patterns, and shapes that are similar to other similar images. If the image you use is of poor quality, it will be difficult for Google to recognize it. In addition, no one wants to see blurry or low-resolution images. If you want to attract customers and help Google read your pictures well, your photos must be high-resolution.
Create a Descriptive Filename
Usually, image files have a common name, such as “IMG_123.jpg”. However, this does not help the SEO of your pictures. Instead, change the file name to anything that describes the related image. For example, if the image is on the back of the black bag, you can change the file name to “backofblackpurse.jpg”.
Don’t Forget the Title
When the image is not found, the title provides context for the search engine. Unlike the image name, the title is only attached where you want to place the image in the email. You can use the same image in different posts or different positions of the post, and add a unique signature each time. As with the image name, use SEO keywords in the title to avoid page crawl deviation.
Always Include Alternate Tags
Alt-Text makes it easier for users who use screen readers or image blocking browsers to access the Internet. By adding an alt tag to each image, you can ensure that visually impaired users can still rate the images on your website. The Alt tag has the same function as the name and title in the search term, but is used by the search engine when the browser cannot render the image. Always write alternative tags with the user at the center, not just SEO. Too many keywords can cause search engines to mistake your content for spam.
Optimize Image Size
The disadvantage of using high-resolution images is that they usually slow down the loading speed of your website. This is bad because if your website takes more than three seconds to load, 40% of people will leave your website. To solve this problem, reduce the image size to reduce the file size.
If you don’t know how to do an image search yourself, you can find various websites like reverse photo search that compress pictures while maintaining the quality of the pictures themselves. Remember, if you provide search engines with what they want most, Google will always reward you with high quality. If it is you, you will get a higher position in the visual search results and thus get healthier profits.