Failure is one of the most dreaded words, and everyone fears it. As much as success and failure co-depend on each other, we always root for success. Even if we are not sure about how things will be, we often overlook the chances of failure and imagine that we will succeed. Our brain responds and reacts to our imaginations. Planning things in our heads appear easy and smooth. However, in reality, we have a bumpy road ahead, and it is inevitable. Be it our academic life, career, or business — success and failure co-exist. Focusing on business and making efforts to fit in the competitive race, the cut-throat competition has forced many business owners to adapt to new trends.
Businesses are no more relying on conventional strategies, but they have shifted to digital marketing trends. With fast-paced technology and developments, ignoring digital marketing basics has led many businesses to fail. If you are new to the industry and especially to digital marketing, brace yourself to take a nosedive to understand terminologies that you have never heard before. One of the most common and yet the most powerful word you will get to hear is SEO or search engine optimization. Running a business and keeping up with SEO trends is similar to juggling many balls at once. If you are aware of SEO and its functions but seeing no results, you might be failing at its execution. Devising an effective SEO strategy and using the right tactics can help you get the results that you have planned. Many business startups struggle with understanding the basics of SEO and especially the aspects tailored to their business needs.
This article highlights the reasons leading to SEO failure and how to get it fixed.
- Wrong keyword selection
When we hear the word SEO, the first thing that pops up in our minds is keyword research. Keywords play a substantial role in your search engine optimization. It is vital to be realistic while choosing the keywords. You can use free keyword research tools to get the most in-demand and trending ones for your on-going campaign. Often businesses start with hitting the most competitive keywords, and they eventually face disappointment.
As a startup, it is essential, to begin with small yet realistic keywords to see how it goes before joining the race. If your SEO campaigns have failed due to ineffective keywords, you can still get back in the game. You only need to choose the phrases that can receive a decent number of searches. Pick out the ones that resonate with your niche but ensure that they do not appear much competitive.
- Unchecked broken links addition
One of the most common mistakes that many people make is having too many broken links. Having one or two broken links present on your page will affect your search engine optimization. If a user frequently comes across a 404 error while searching for your product, they will skip it the next time. If a search engine spider crawls on your site and faces too many broken links, their indexing to your site will start declining.
Broken links can lead to failed or slower SEO campaigns. You can ask the publishers to fix your page links or run a free tool on your site to identify these links. Once you have recognized these links, you can then sort out how to fix them or replace them.
- Having a slow website
Will you stay on a website that is taking too long to show its content? Unless it is the only option that we have left, we won’t prefer revisiting such a site. A survey says that a user or a visitor only takes four seconds to decide if they have to stay on a site or close the tab. Your website has a substantial role in SEO ranking, and its loading time can make you fall down the cliff.
Often, newly developed websites encounter such issues, and neglecting them may cause you to lose your ranking for a long time. If your website has gotten slow, look for the pointers that require fixing. If you have several large-sized images uploaded on your site, replace them with those that are not heavy and won’t take much time to load. You can also use tools to determine your website’s speed and if it’s exceeding four seconds, find a solution to fix it.
- Ignoring the analytics
When we were kids, our exam results analyzed our academic performance and our understanding of the subject. Similarly, when we talk about SEO or websites, we need to check how it is working. Website analytics can give you a detailed insight into what you need to keep or replace on your site. Analytics also gives you any information about the effectiveness of your designed SEO strategies. Ignoring these analytics will lead your process to collapse. To avoid your SEO failure, keep an eye on your analytics, keywords, and traffic conversion happening on your site. If you see something is not working, opt for a quick fix instead of waiting it out.
- Not using long-tail keywords
The traffic on your website plays a substantial role in deciding your SEO success. Short keywords containing one or two phrases have higher search volumes, but it does not mean that long-tail keywords are ineffective. Long-tail keywords can also help generate traffic on your site if you have conducted thorough research about them and incorporated them correctly. If you want to drive traffic to your site, try generating keywords tailored to your target audience’s interest and demand.
Many business startups are not aware of their target audience; thus, they opt for any method they find tempting or easily executable. Every strategy or approach might not suit our business niche. To strengthen our online presence, we cannot ignore search engine optimization. Getting experts to help you devise the SEO strategies will lower the chances of failure and find solutions to revamp your SEO campaign.