So, you have a good-looking website. It’s all set up, and ready to go. You may have paid a fair bit for it, but that’s okay because it looks fantastic.
You eagerly check your google analytics…and nothing.
Just the occasional unique visitor every now and again. Which is most likely yourself and anyone who you have guilt-tripped into visiting your site. If you want your business to recognizable boom on Instagram then click on our article Allsmo: A Website to Get Free Followers on Instagram.
Boost your followers to increase your sale. So, what do you do?
Well. Luckily for you, there are hundreds, if not thousands of ways to generate traffic to your site. In this post though, we are going to just be talking about social media. But more specifically, getting your business set up on social media. We’ll discuss strategies at a later date.
I will assume that you have already gone through the process of signing up for social media sites. I’m going to be generalizing and just discussing Twitter, Facebook & Google+.
Most social media sites follow the same layout though, so what I’m about to discuss could also be applied to the rest, such as Instagram, Pinterest, LinkedIn, or whatever else you want to use.
Make sure that every social media profile is using the same Profile Image. Even if you don’t do anything else, this will provide a nice, consistent image on all the sites that you are using. It will make you instantly recognizable no matter where you are.
This is where you can start getting a bit more creative. Use this as an opportunity to shout out to your audience “This is who we are!”. Get your message on there. Don’t fill it with text, fill it with expressive images and just a few words. It needs to capture your audience’s attention. If you have a new offer, then do put it on the header image. Just don’t overload with too much text.
If people see a good look looking profile image and header image. This will encourage them to interact with you because they can see you have put in the effort. This is, after all, one of the whole reasons for being on social media!
Here is where you can get a bit more ‘descriptive’. Write a few words about who you are, and what your company/service does. Let people know that they have come to the right place. Try out different wording on different sites. Be sure not to just chat about yourself. Try and give your potential ‘followers’ a reason to follow. If it is all “me me me” then they might have no reason to follow. But if, for example, you are a caterer, say that you post pictures of delicious food. If you are a builder/plumber, say that you regularly post useful 5-minute DIY tips.
Ah yes. The all-important link. This should be pretty straightforward, use this to link back to your website. If though, you are getting a bit more advanced, you could think about setting up different ‘landing pages for the various sites. So, if the link is coming from Twitter, make a page specifically on your site like example.com/tw, if coming from Facebook, make it example.com/fb, etc. This means you can create specially crafted landing pages on your site based on where they have come from. But I digress, I’ll save this topic for another time.
For now, though, a link to your homepage or about page would be an excellent first step.
This is mainly used on Twitter. Use it as another opportunity to represent your brand. Don’t be tacky, but see how creative you can be combining the profile image, header image, and background image.
We will discuss this more in later posts as this would technically fall under the strategy. But, wherever possible, try and get your branding out there. This is a very grey area subject because you don’t want to be self-promoting all the time. However, depending on your company, maybe people want to see your branding all the time. This is why social media is so great. In the blogging community, the term ‘frenemy’ is used. Bloggers, even though in the same ‘niche’ will happily share other people’s blog posts, and it is commonly reciprocated.
But would Pepsi share anything by Coca-Cola? I don’t think so! This is a big topic, that will be discussed more in-depth. At the end of the day, it really depends on what business you are in and what you are trying to achieve through social media. You can also check out SaveIG to download any business-related videos on Instagram.