How to Use Social Media Promotions to Grow Your Business

Any successful entrepreneur wants to ensure that their business is continuously growing. Setting targets can only bring us closer to success and our goals. The only way to stay in the competition is to grow, after all. With today’s technology expanding at such a quick pace and the market growing so fast, any business owner should invest in his or her business. If you want to be ahead of the competition, you must think strategically. And the most important thing you should be concerned about right now is – yes, you guessed right. Social media. 

You’ve got customers all over social media. They are on Facebook, Instagram, Twitter, LinkedIn, or any other platform that might be popping into your head right now. Here’s how you can monetize on that. 

  • Increase your leads

Your social media channel will help you increase your leads. This way, you could use advanced targeting to speak to your favorite audience. Most of the info that you’ll get here will be demographic info that will help you connect to your customers directly. Your best bet on getting more leads on social media would be optimizing your profile to make it look good, creating clickable content, and designing a user-friendly interface for your page, according to college paper writing services specialist, Kenny Alligood. 

P.S. Don’t forget that you can increase your social media leads organically or by paying, so select an option that fits you best.

  • Boost your ranking 

Your SEO ranking is strongly related to your social media posts. The better your posts, the higher you’ll rank. The best social media websites for SEO are LinkedIn, Medium, Facebook, Twitter, Pinterest, and Quora. Learn more about how to boost your ranking with social and media here and on

  • Drive more traffic to your social media platform

Respect the following guidelines to make this strategy work:

  • Make sure your content is easily shareable on other platforms 
  • Use visual marketing in your posts to make sure that your content is appealing
  • If you can, purchase a customer service chatbot
  • Know when your audience is most active and post then (research!)
  • Interact with your audience by responding to their comments and posts
  • Include CTAs on your profile, recommends dissertation help writer, Jimmy Buns. 
  • If you’re promoting on Instagram, use lots of hashtags
  • Understand and research your competition

Competition is a great thing but it’s definitely getting you out of your comfort zone. To know how to attract more customers on your side, you’ve got to research your competitors effectively. Here’s how.

  • Use platforms such as Google Trends or Google Alerts to know what they are up to.
  • Read their posts as often as you can to get a gist of their routine.
  • Keep an open eye on review sites to see what your customers want. 
  • Ask for direct input from your customers through polls and open-feedback platforms.
  • Attend conferences or shows related to your industry to learn about your competitors and analyze their work.
  • Your customers are your most important assets

There is no better place to increase your customers’ trust than on social media. Here are some of the ways in which you could do that:

  • Listen actively and respond kindly. If your customers are complaining about product X and service Y, address these complaints directly. Take this info in and ensure that you’re solving the issue. Let the customer know that you’re on it, writes dissertation help services CEO, Maggie Green.
  • Keep your voice consistent. Your brand personality should not differ across platforms. Be kind on all of them – or teach your employees to do so. 
  • Respect your promises. If you said you’ll solve an issue, do it. If you made a promise to improve something, do it. Whatever it is, follow through. Customers never forget. When I had to do my assignment again because my writers couldn’t handle it, I got angry for a second – I thought I wouldn’t receive the edited essay back anymore. In reality, I received it back in two days, which worked out perfectly. Had they not answered me back, I would have never used their services again. Keep your promises!!
  • Collaborate with influencers

Influencers can draw traffic to your webpage quickly and increase your sales in no time. But for that to happen, they need to be experienced, open, and awesome. So, make sure you investigate the influencer market, are open to exploring new ideas, and search for an influencer that speaks to you. Make sure they understand your brand’s voice and explain to them why you need them. Be friendly and try to develop an ongoing relationship.

Author Bio:

Thomas Lanigan has work experience for 4 years as a marketing specialist, social media manager, writer, journalist, and editor. Also, he is a professional content writer in such topics as blogging, marketing features, progressive education programs, business.