We have been hearing for the past few years that the era of cable TV is dying and still we can see that millions of cable TV users are not ready to cut the cord. There must be some reason why the users are not ready to sever their ties with cable TV yet. Is it true that cable TV services do not have a future? Let’s find out.
We are all aware of the fact that the cable TV business has been affected badly by streaming services. Many companies who were providing cable TV services have switched to streaming services because of the higher demand. People who used to love cable TV services have started using streaming services because of the amazing content offered by the streaming platforms and the flexibility of user experience. With streaming services, you don’t have to sit in front of the TV to watch your favorite show. If you have a subscription to a streaming platform, you can watch your favorite movie or show anywhere, anytime. I personally have watched movies multiple times while traveling. I don’t need to be at home to watch movies or TV shows. I can watch them whenever I feel like it.
There are some cable companies like TWC TV that understand the needs of customers and offer them precisely what they need every time. TWC offers their customers a streaming app, which you can download on your smartphone or any smart device, and if you have an internet connection, you can get access to live TV channels. You can use the streaming app anywhere. You don’t have to sit in your living room to watch the new episodes of your favorite show. You can even watch the content at a coffee shop if you have an internet connection. There are multiple cable companies that have started offering streaming applications because they know they need to evolve if they want to stay in the business or else the streaming platform will crash their industry.
Is the Cable TV Era Actually Dying?
Many people question whether the cable TV era is dying or not, and the answer is no, not anytime soon. If a new technology comes in, it doesn’t mean that people will start throwing out the older technologies. We have multiple examples where new technology is introduced in the market and gains a proper hype but still, there are many people who are not comfortable with switching to the new technology because they are happy with what they previously possessed. For instance, when the laptop tech was launched, many people started buying a laptop, but even to this day, we see computers having their own users, and those users always stick to computers because the laptops cannot offer them everything. Both have their own pros and cons. It’s up to you to decide. It all depends on your needs.
If you are comfortable with switching to streaming services and you feel like streaming platforms have everything you need in their bucket, then go right ahead. You don’t need to stick to something,g which is not making you happy. It’s an entertainment service and you need to make sure that if you are paying for something, you get the best out of it. Moreover, those users who are happy with their TV services shouldn’t switch to streaming TV just because everyone around them is doing that. If you are getting what you are paying for and you are satisfied, then, you don’t need to switch.
COVID-19’s Role in Boosting the Cable TV Business
COVID-19 has played a great role in the growth of the cable TV business over the last two years. Cable companies offered promotional plans to their customers in 2020. Since the customers had the option to customize the plans as per their needs, millions of people signed up for cable TV services. In the lockdown situation, people had nothing to do and they were bored staying at home. The cable TV industry capitalized on the right time to “buy the loyalty” of their customers and gave them what they were looking for. Moreover, many people were on a low budget, so cable TV companies offered low-budget promotional plans to millions of users to push their satisfaction to the max.
Now that the COVID-19 situation is getting better and life is coming back on track, some people have canceled their cable TV services in favor of streaming, but many users have carried their pay-tv subscriptions into 2021, and they are still using them.
The Future of Cable TV
You cannot deny that cutting the cord has been on the rise for the past few years and around 25 million American cable TV users have cut the cord since 2012. As per the latest survey, the expected number of users who will cut the cord by the end of 2025 is another 25 million. The streaming platforms like Netflix and Amazon Prime are giving real competition to the cable TV industry but cable TV has still a lot to offer, which you cannot get with the streaming platforms. Those who are into live news or sports prefer cable TV to any streaming platform.
There are a number of users who have a subscription to both cable TV and streaming services because they know that both have their own pros and cons. Streaming platforms cannot offer you everything, after all. They play safely on their ground, but as they are very good at what they do, people are attracted to them. The way streaming platforms are doing marketing, they will surely catch more users but cable TV has many dedicated customers, who will never switch.
The future of cable TV is riddled with competition. The number of their users will surely go down but still, there will be millions of users, who will keep their cable TV services, and many more will get a subscription to cable TV services in years to come.
Summing It Up
One thing is for certain that cable TV has lost its appeal. There was a time was cable TV was considered a necessity but it’s a token of the past now because the services are getting expensive every year and many people cannot afford them, and so they prefer streaming services over cable TV any day. In 2022, we will see that the graph of cable TV will go down and many people will switch to streaming services, as they are cost-effective and offer you more flexibility. However, the decline won’t be absolute. People who care for cable’s simpler mode of entertainment in contrast to streaming diversity will stick to their cable TV subscriptions to the very end.